Welcome to Meta Ads Creative Analytics
Complete these steps to get started:
Ad Accounts
| Account ID | Name | Active | Last Synced | Creatives | Actions |
|---|
Creatives
Iteration Pipeline
Plan variations off your best ads, link launched iterations, and track winners.
Win Rate Analysis
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Kill / Scale Recommendations
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Iteration Priorities
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Generate Report
Generate a performance snapshot from your currently synced data window. Reports include spend, ROAS, CPA, top performing creative types, and AI-generated insights. Trend changes are compared against the previous saved report (snapshot vs snapshot), not strict calendar weeks.
Report History
| Date | Account | Spend | Avg ROAS | Avg CPA | Best Asset Type | Best Hook Tactic | Actions |
|---|
Meta (Facebook) API
Connected to Meta
Or paste token manually
Gemini API
Get your API key from Google AI Studio
Data Sync
How often sync runs is controlled below (manual/daily/weekly). How much history sync pulls is controlled by the header Data Window picker.
First sync for a newly added account automatically runs a baseline import (Last 90 Days), then future syncs use your selected data window.
Automatic pull schedule from Meta. Manual sync is always available from the header.
What counts as a winning ad?
Used by Win Rate Analysis and Kill/Scale for BOF (conversion) ads. TOF awareness ads are judged by engagement (hook rate, CTR), MOF consideration ads by CTR + ROAS, and BOF conversion ads by this ROAS threshold.
Example: 1.0 = breaking even, 2.0 = 2x return on ad spend
Minimum spend for AI recommendations
Controls which ads receive AI-generated iteration recommendations (strengths, weaknesses, and what to test next). Ads below this spend amount will be skipped since they may not have enough data for meaningful recommendations.
Set to 0 to generate recommendations for all ads regardless of spend