Welcome to Meta Ads Creative Analytics
Complete these steps to get started:
Ad Accounts
| Account ID | Name | Active | Last Synced | Creatives | Actions |
|---|
Creatives
Iteration Pipeline
Plan variations off your best ads, link launched iterations, and track winners.
Win Rate Analysis
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Kill / Scale Recommendations
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Iteration Priorities
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Generate Report
Generate a performance snapshot from your currently synced data window. Reports include spend, ROAS, CPA, top performing creative types, and AI-generated insights. Trend changes are compared against the previous saved report (snapshot vs snapshot), not strict calendar weeks.
Report History
| Date | Account | Spend | Avg ROAS | Avg CPA | Best Asset Type | Best Hook Tactic | Actions |
|---|
Meta (Facebook) API
Connected to Meta
Or paste token manually
Gemini API
Get your API key from Google AI Studio
Data Sync
How often sync runs is controlled below (manual/daily/weekly). How much history sync pulls is controlled by the header Data Window picker.
First sync for a newly added account automatically runs a baseline import (Last 90 Days), then future syncs use your selected data window.
Automatic pull schedule from Meta. Manual sync is always available from the header.
Meta CDN image URLs expire after ~48 hours. Use this to download all thumbnails to the server so they always load correctly.
What counts as a winning ad?
Used by Win Rate Analysis and Kill/Scale for BOF (conversion) ads. TOF awareness ads are judged by engagement (hook rate, CTR), MOF consideration ads by CTR + ROAS, and BOF conversion ads by this ROAS threshold.
Example: 1.0 = breaking even, 2.0 = 2x return on ad spend
Minimum spend for AI recommendations
Controls which ads receive AI-generated iteration recommendations (strengths, weaknesses, and what to test next). Ads below this spend amount will be skipped since they may not have enough data for meaningful recommendations.
Set to 0 to generate recommendations for all ads regardless of spend